Designing Personalized Cultural Heritage Serious Games through Gamification, AI and Augmented Reality

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dc.contributor.authorMartusciello, Federicoen_US
dc.contributor.authorBucchiarone, Antonioen_US
dc.contributor.authorMuccini, Henryen_US
dc.contributor.editorCampana, Stefanoen_US
dc.contributor.editorFerdani, Danieleen_US
dc.contributor.editorGraf, Holgeren_US
dc.contributor.editorGuidi, Gabrieleen_US
dc.contributor.editorHegarty, Zackaryen_US
dc.contributor.editorPescarin, Sofiaen_US
dc.contributor.editorRemondino, Fabioen_US
dc.date.accessioned2025-09-05T21:24:22Z
dc.date.available2025-09-05T21:24:22Z
dc.date.issued2025
dc.description.abstractDigital technologies are transforming how cultural heritage is accessed, experienced, and preserved, but many applications remain static, lacking personalization and adaptivity. This paper introduces a modular reference architecture that underpins a serious game-based platform integrating Artificial Intelligence (AI), Augmented Reality (AR), and gamification to support personalized learning journeys in cultural heritage contexts. The system integrates adaptive learning pathways, meaningful gamification, and augmented reality to support user-centric engagement. AI-driven recommendations personalize the path of each visitor through path-based learning activities, adapting to individual behavior, preferences, and cognitive profiles. A conversational AI assistant and spatial AR overlays enhance narrative immersion and support situated learning. The architecture enables curators to create flexible, pedagogically informed content through an intuitive visual design interface. A preliminary prototype demonstrates the technical feasibility of the system and how the integration of AI, gamification, and augmented reality can support the development of inclusive, engaging, and educational cultural experiences for diverse audiences.en_US
dc.description.sectionheadersModern Technologies for Serious Gaming in Cultural Heritage
dc.description.seriesinformationDigital Heritage
dc.identifier.doi10.2312/dh.20253186
dc.identifier.isbn978-3-03868-277-6
dc.identifier.pages10 pages
dc.identifier.urihttps://doi.org/10.2312/dh.20253186
dc.identifier.urihttps://diglib.eg.org/handle/10.2312/dh20253186
dc.publisherThe Eurographics Associationen_US
dc.rightsAttribution 4.0 International License
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectCCS Concepts: Human-centered computing → Human computer interaction (HCI); Interaction design; Computing methodologies → Artificial intelligence; Applied Computing → Education; Applied computing → Arts and humanities
dc.subjectHuman centered computing → Human computer interaction (HCI)
dc.subjectInteraction design
dc.subjectComputing methodologies → Artificial intelligence
dc.subjectApplied Computing → Education
dc.subjectApplied computing → Arts and humanities
dc.titleDesigning Personalized Cultural Heritage Serious Games through Gamification, AI and Augmented Realityen_US
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Track 14 – Play, Learn, Explore (Serious Games Society – GALA SESSION)